01 / FORMULA
✳
Ammonia-free.
By design.
A permanent color formula made without ammonia, added fragrance, mineral oil or silicones, designed for a more comfortable salon coloring experience.
HoneyBliss Salon / Wella Professionals
Wella Pure
Wella Pure
Perfection.
Color, reimagined.
Meet a new approach to permanent hair color. Wella Pure Perfection brings together an ammonia-free formula, refined tones and professional color artistry for a beautifully personalized result at HoneyBliss Salon.
Ammonia-Free
Hair Color Starting at $145
Hair Color Starting at $145
Wella Professionals
Pure Perfection
Pure Perfection
0%
Ammonia
Permanent Hair Color
Permanent Hair Color
Ammonia-Free Formula
✳
Permanent Color
✳
Beautiful Shine
✳
Professional Color Artistry
01 / Discover Pure Perfection
A new standard
A new standard
in hair color.
Created by Wella Professionals, Pure Perfection combines permanent color performance with a carefully considered ammonia-free formula.
Ammonia-free.
02 / COLOR
✧
Rich color.
Beautiful depth.
A curated professional range of 30 shades, designed for true-to-tone results, natural-looking dimension and up to 100% gray coverage where appropriate.
03 / CARE
◇
Shine meets
science.
Powered by Wella’s Supercharged Metal Purifier technology, developed to address metal-related oxidative stress during coloring and support beautiful-looking hair.
02 / Innovation Behind the Color
The science
The science
of beautiful hair.
Wella Pure Perfection uses Supercharged Metal Purifier technology to help manage certain metals present in hair during the coloring process.
The result is an approach that brings technical innovation together with the personal touch of a professional colorist.
+55%
More shine*
+45%
More smoothness*
+42%
More nourished-looking hair*
*Wella Professionals’ published clinical study results versus untreated hair, based on expert panel evaluation. Individual outcomes may vary.
03 / A World of Beautiful Color
Your shade.
Your shade.
Your signature.
From classic brunettes to luminous blondes and soft warm tones, discover a color direction that feels uniquely yours.
01 / Classic & Timeless
Natural Tones
Beautiful, balanced brunette and natural color directions with a polished finish.
02 / Soft & Radiant
Warm Tones
Rich copper-inspired hues, golden warmth and softly radiant color choices.
03 / Refined & Modern
Cool Tones
Understated ash and cool-toned color directions for a subtle, contemporary result.
Color swatches are illustrative only, not exact product shade samples. Your stylist will recommend an appropriate formula during consultation.
04 / Your HoneyBliss Experience
Color made
Color made
personal.
Every beautiful color begins with understanding your hair, your preferences and the look you want to achieve.
01
Your Consultation
We discuss your hair history, desired shade, maintenance preferences and suitability for permanent color.
02
Your Custom Color
Your colorist selects an appropriate Pure Perfection formula and application plan for your hair.
03
Your Finished Look
Your service concludes with personalized aftercare recommendations to help maintain your color.
Signature Color Service
Wella Pure Perfection
Wella Pure Perfection
Ammonia-Free Hair Color
Starting at
$145
An elevated permanent hair color experience, thoughtfully personalized for your shade, hair condition and goals.
Reserve Your Appointment ↗ Final pricing depends on the service required and any additional treatments. Please mention Wella Pure Perfection when booking or contacting our team.
05 / Good to Know
A few things
A few things
worth knowing.
Discover more about Wella Pure Perfection and what to expect from your next color appointment.
What is Wella Pure Perfection?
Wella Pure Perfection is a
professional permanent hair color
line formulated without ammonia.
It is designed to provide
true-to-tone color with a
personalized professional application.
Is Pure Perfection permanent hair color?
Yes. Pure Perfection is permanent
hair color, not a temporary color
or standard demi-permanent gloss.
Your stylist will help you choose
the appropriate option for your
color goals and maintenance routine.
Can it cover gray hair?
Wella states that Pure Perfection
can provide up to 100% gray
coverage. The suitability and
coverage achieved depend on
your hair and selected formula.
Does ammonia-free mean allergy-free?
No. Ammonia-free does not mean
allergy-free. Hair coloring products
can still cause allergic reactions.
Tell your stylist about any known
sensitivities or previous reactions.
Wella specifically advises against
using Pure Perfection if you have
a known PPD/PTD allergy because
a severe reaction may still occur.
Follow professional allergy
assessment and product instructions.
How much does the service cost?
Wella Pure Perfection Ammonia-Free
Hair Color at HoneyBliss Salon
starts at $145. Final pricing
may vary depending on your hair,
desired result and any additional
services requested.
Can I choose my own shade?
Absolutely. Bring inspiration
photos or share the result
you’re hoping for. Your colorist
will help identify a suitable
tone and formulation based on
your current hair color,
condition and preferences.
How do I book this color service?
Use our online appointment
system or contact HoneyBliss
Salon directly. Mention that
you’re interested in Wella
Pure Perfection so the team
can guide you to the
appropriate appointment.
Experience HoneyBliss
Your next color
Your next color
starts here.
Discover Wella Pure Perfection at HoneyBliss Salon. Whether you’re refreshing your shade or considering a new look, our team is here to guide you.
Book Your Appointment ↗ 128 E 84th St · New York, NY 10028